Privacy policy

Price Drop Unlimited

Price Drop Unlimited is operated by Shop Unlimited Live Ltd. This policy explains how we collect, use, store and protect your personal information when you visit our website, create an account, take part in a Price Drop, place an order or contact us.

Last updated: 10 September 2026

Who is responsible for your data? Shop Unlimited Live Ltd is the data controller responsible for personal information processed through Price Drop Unlimited.

About Price Drop Unlimited

Price Drop Unlimited is a brand operated by Shop Unlimited Live Ltd. Shop Unlimited Live Ltd operates this website, online store and related Price Drop services, content and features, together referred to in this policy as the "Services".

Our online store is powered by Shopify, which helps us provide customer accounts, checkout, payment and ecommerce services securely and efficiently.

Personal Information We Collect

"Personal information" means information that identifies you or can reasonably be linked to you.

Contact details: your name, billing and delivery address, email address and telephone number.
Account information: your customer account details, preferences and settings.
Order and transaction information: products you purchase, orders, returns, refunds and transaction history.
Price Drop participation information: the Price Drops you join, the product price displayed when you join, the maximum amount authorised at checkout, the final Price Lock price and information associated with completing your order.
Payment information: information required to authorise and complete your purchase. Payment card information is processed by our payment providers and Shopify as applicable.
Communications: emails, messages and other communications you send to our customer service team.
Device and technical information: your IP address, browser type, device information and online identifiers.
Usage information: how you browse and interact with our website and Price Drop features.

How We Collect Your Information

Directly from you when you create an account, join a Price Drop, place an order, subscribe to communications or contact us.
Automatically when you use our website, including through cookies and similar technologies.
From Shopify and other service providers that help us operate our website, process payments, fulfil orders and provide our Services.
From other brands, services or databases operated or owned by Shop Unlimited Live Ltd, where the use of that information is permitted by applicable data protection and electronic marketing laws.
From trusted business partners and third parties, where permitted by law.

How Price Drop Unlimited Uses Your Information

When you participate in a Price Drop, we use information associated with your account and transaction to operate the Price Drop and complete your purchase.

How Price Drop ordering works

This may include recording the product price at which you entered, authorising a maximum purchase amount at checkout, determining the final product price when PRICE LOCK occurs and processing the final amount payable.

The amount authorised at checkout may be higher than the final amount ultimately charged. Where the Price Drop price falls after you successfully join, only the applicable final product price plus any stated delivery charges will be processed in accordance with the Price Drop terms.

We may also use Price Drop participation information to maintain the integrity of the service, manage available product quantities, prevent duplicate or fraudulent transactions and resolve customer service enquiries.

How We Use Your Information

To provide and operate Price Drop Unlimited.
To create and manage your customer account.
To allow you to participate in live Price Drops.
To authorise, process and complete orders and payments.
To arrange delivery, returns and refunds.
To communicate with you about your Price Drop participation and orders.
To send marketing communications where we are permitted to do so.
To personalise and improve our website and Services.
To measure how customers use Price Drop Unlimited.
To prevent fraud, misuse and security incidents.
To comply with our legal, regulatory, tax and accounting obligations.
To establish, exercise or defend legal claims.

Marketing Communications

We may send you information about Price Drop Unlimited, Shop Unlimited Live and other relevant products or services operated by Shop Unlimited Live Ltd where we are permitted to do so.

Where consent is required, we will ask for it. In other circumstances, we may rely on another lawful basis permitted under applicable UK data protection and electronic marketing laws.

You can opt out of marketing communications at any time by using the unsubscribe link in our emails or by contacting us at info@shopunlimitedlive.com.

Opting out of marketing does not prevent us from sending service messages that are necessary in connection with your account, Price Drop participation or orders.

Information Held by Shop Unlimited Live Ltd

Price Drop Unlimited is a brand operated by Shop Unlimited Live Ltd.

Shop Unlimited Live Ltd may hold customer information collected through Price Drop Unlimited and its other businesses, brands or services.

Where information is used across our brands, we will only use it where we have an appropriate lawful basis and in accordance with applicable data protection and electronic marketing requirements.

Information from Business Acquisitions

Shop Unlimited Live Ltd may acquire businesses, brands, assets or customer databases as part of its business activities.

Where personal information is obtained as part of a business acquisition or transfer, we will process that information only where permitted by law and in accordance with applicable data protection requirements.

Where appropriate, customers will be informed about any material changes to how their personal information is used.

How We Share Information

We may share personal information:

With Shopify, which provides our ecommerce platform and related services.
With payment providers involved in authorising and processing transactions.
With delivery, warehouse and fulfilment providers in order to deliver your purchases.
With technology and hosting providers that help us operate Price Drop Unlimited.
With customer service, analytics and marketing service providers, where appropriate.
Within Shop Unlimited Live Ltd and its brands or related businesses, where permitted by law and necessary for legitimate business purposes.
With professional advisers, including accountants, lawyers and insurers.
Where required by law, regulation, court order or another lawful authority.
In connection with a sale, merger, acquisition, restructuring or transfer of Price Drop Unlimited or another part of our business, subject to applicable data protection requirements.

We do not sell your personal information to advertisers.

Shopify

Our online store is hosted by Shopify. Shopify processes personal information in connection with providing ecommerce, checkout, payment and other services to us and to you.

You can find further information about how Shopify handles personal information in Shopify's Privacy Policy.

Cookies and Similar Technologies

We may use cookies and similar technologies to operate our website, remember preferences, understand how our Services are used, improve performance and, where permitted, support advertising and marketing.

Where required, you will be given choices about non-essential cookies through our website.

Security and Retention

We take appropriate technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including providing our Services, maintaining transaction records, resolving disputes and meeting legal, tax and regulatory obligations.

Different categories of information may be retained for different periods.

Your Rights

Under UK data protection law, you may have rights including the right to:

Access the personal information we hold about you.
Ask us to correct inaccurate or incomplete information.
Ask us to delete your personal information in certain circumstances.
Ask us to restrict how we use your information.
Object to certain uses of your personal information.
Request the transfer of certain information to you or another organisation.
Withdraw consent where processing is based on consent.
Object to direct marketing at any time.

Some rights are subject to legal conditions and exemptions. To exercise your rights, please contact us using the details below.

You also have the right to complain to the Information Commissioner's Office (ICO) if you are concerned about how we handle your personal information.

International Transfers

Some of the companies that provide services to us may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we take steps to ensure that appropriate safeguards are in place as required by applicable data protection law.